Annoying.

The only time anyone really enjoys watching commercials is during the Superbowl. They are best used for bathroom or food breaks in and between shows. Money is spent on ways to get around watching commercials (for example, TiVo). It's one thing to advertise during an allotted time in the show, but I find one of the most annoying new methods of advertising on TV is DURING a show. Some stations are worse than others, but these ads will appear on the screen in the middle of the show and sometimes take up up to 1/2 the screen. They can be animated and be very distracting to what's going on behind it, not to mention you cant even see the show thats on! I hate this new way of advertising and I think companies should stick to the basic full-screen commercials and not take away from the entertainment of their programming.